WILD GRACE
Wines

2017
Food & Beverage (FMCG)

Wild-Grace

PROJECT SCOPE

Brand Identity
Packaging
Art Direction

AWARDS

NZ Best Awards – Silver
Australian AGDA Awards – Finalist

Wild Grace – Majestic wine from an untamed land. Referencing remote, untamed southern geographics, we honed in on unique wind patterns which affect both climate and landscape of New Zealand’s wine regions. The arrows are the type found on weather maps, depicting southern fronts which sweep the land.

The finger-like islands perched between the Tasman Sea and Pacific Ocean harbour rugged lands of humbling extremes. Storm fronts sweep the regions, whipping the landscape into unruly contours, carving terrain of awe-inspiring beauty. The distinctive range of world-class wine is skilfully crafted to embody the wild grace intrinsic to this land.

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