NZ Best Awards – Gold (Packaging)
NZ Best Awards – Silver (Small Brand Identity)
NZ Best Awards – Finalist (Design Communication)
The founders of Rogue Society were single-minded in their intention to create a sophisticated gin brand devoid of staid archetypes of the category, made for a new class of gin connoisseurs. We worked closely with the founders to ensure all aspects of the brand were design-led.
In keeping with the ideology the brand was born from we imagined the Gin as the centrepiece of a fictitious society of unconventional poets, painters & philosophers - a debauched group of libertines and rogues. Amongst a sea of light, bright and airy designs, Rogue Society’s distinctive black bottle with its silver metal disk and 19th century Genever bottle-inspired silhouette creates a distinguished and assured presence on shelf.
Since launching their classic, premium dry gin in 2014, Rogue Society has evolved and grown substantially. Facing a trademark challenge from the US ahead of expansion into international markets the decision was made to embrace change, and so Rogue Society became Scapegrace – a bygone word describing a mischievous or wayward person, and a nod to the original name.
Under this name Scapegrace have since launched a navy strength Gin, a world-first naturally black Gin, a Vodka, an experimental limited “Uncommon” range and an ever expanding range of premium RTD’s. As we continue our journey as their design partner, Scapegrace are constantly looking at new and innovative ways to add to their growing portfolio of spirit-based beverages.