ASTROLABE
Wines

2019—Present
Food & Beverage (FMCG)

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PROJECT SCOPE

Brand Refresh
Packaging

AWARDS

NZ Best Awards – Finalist (Packaging)
NZ Best Awards – Finalist (Small Brand Identity)

Australian AGDA Awards – Merit
Kātoitoi - Aotearoa Design Archive

Astrolabe required a complete brand refresh which would compete in the current market, inject an understated modernity on and off pack and reflect their dedication to fostering sustainability and biodiversity. As a family owned vineyard currently involving two generations, their innovation and authenticity was paramount to convey. The founders live in a 100 year old cottage on their ‘Farm Vineyard’ and practise living on the land gently.

We carefully refined the “A” icon to evoke strong ties to the original aesthetic, and a clear correlation was drawn between the icon and newly created logotype with strong base serifs and clean lines. We then crafted a delicate line illustration referencing the Astrolabe device from which they took their name.

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